Not only does marketing establish and grow the brand recognition, but it can also grow sales, grow businesses and involve customers. As I said, all companies are competing against each other to gain and retain customers. Marketing enables a company to know what the consumers’ needs and how they desire it. Marketing is also important from an internal perspective. This allows a competitive edge and the company to change its structure to become more efficient. Here are some of the critical reasons why marketing is essential in today’s economy: • Marketing is important because it allows business to maintain long-lasting and ever-presenting relationships with their customers. • Marketing answers the question of how to keep a discussion going once your consumer has walked out the door. • Marketing is essential because it encourages you to sell your products and assistance. • The bottom line of any bu...